TikTok's Algorithm: The New Shopping Experience
Update: 2025-12-01
Description
TikToks algorithm has revolutionized online shopping, turning casual browsing into unexpected purchases. The platforms organic product introduction through creator content has made shopping feel like entertainment, bypassing intentional searching and creating desire for items users didnt know they wanted. TikTok Shops success, with nineteen billion dollars in global merchandise sales in Q3 2025, rivals eBays twenty point one billion dollars. The platforms influence on commerce is growing, with Black Friday sales tripling in 2024, integrating shopping into the entertainment experience.
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