In this episode, we dive deep into the transformative impact of TikTok on the music industry. We dissect the platform's role in music discovery, exploring how 74% of TikTok users are more likely to discover and share new music compared to average social media users. We'll analyze the power of virality, revealing how 84% of songs that hit the Billboard Global 200 in 2024 first went viral on TikTok.

But it's not all about overnight sensations. We examine how TikTok cultivates music super fans, who are almost twice as likely to be on TikTok and spend significantly more on music, live events, and merchandise. We'll also discuss how TikTok drives users to streaming services and contributes to the re-discovery of classic hits.

Join us as we navigate the complexities of TikTok's music revolution and uncover what it takes for artists to thrive in the age of short-form video. Is TikTok a blessing or a curse for the music industry? Tune in to find out.

voices generated by NotebookLM.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit crtlattn.substack.com