Time for an SEO Refresh? Here's How.
Description
Meredith and her husband discuss the concept of an "SEO Refresh", which involves revisiting and improving past SEO efforts after a period of inactivity. Her husband outlines a five-step process for an effective SEO refresh:
- Google Search Console: Use it to check performance, visibility, and identify which keywords and pages are gaining impressions.
- Sitemap Page: Ensure your sitemap is submitted and check for indexing issues.
- SEMrush Audit: Conduct a site audit to identify errors and issues that might be affecting your SEO.
- Blog Optimization: Focus on popular blog posts, improve their quality, link them to relevant service pages, and create related content.
- Call to Action (CTA): Regularly test and update your CTA to see what converts best.
Timestamps
[0:24 ] The SEO Refresh
[1:09 ] I don't recommend it, but here's how to do it
[2:16 ] STEP 1: Identify trends, popular keywords and pages
[3:26 ] A Quick Tip for Google Search Console
[5:57 ] Do NOT look at Average Ranking
[7:05 ] STEP 2: Find pages that are NOT indexed
[8:10 ] Some pages are not indexed and it's okay
[9:49 ] STEP 3: Find more problems with a Semrush Audit
[10:40 ] Finding errors in your website
[11:37 ] Common SEO errors when blogging
[14:45 ] STEP 4: Improve your strongest blogs
[17:46 ] Example of expanding blog topics
[18:53 ] Give Google more of what likes...
[19:35 ] STEP 5: Revise (and test!) your CTA button
[20:17 ] Improving business by testing CTA's
[21:17 ] Next Week: How to hire Meredith's Husband
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Meredith's Husband
https://www.meredithshusband.com