Too Hot to Handle: Heat, Youth Sports & One Mom's Game-Changing Solution
Description
We’re talking heat, literal heat. When former tech exec and mom of three youth athletes Melissa Fortenberry sat sweating in the Texas stands at her son’s football game, she asked a question every sports parent should be asking: “If I’m overheating just sitting here… what’s happening to them?”
That moment sparked the creation of HeatSense, a groundbreaking wearable that tracks real-time core body temperature, heart rate, and more giving coaches and parents actual visibility before a child hits the danger zone.
In this episode, we dive into:
Why the current heat protocols in youth sports aren’t cutting it
What most people don’t know about heat illness (and how preventable it is)
How HeatSense works (no rectal thermometers, we promise)
The culture of "push through" toughness and what it costs our kids
How parents can advocate, empower, and protect their athletes without being those parents
Why this is a burnout prevention issue: yes, even in sports
Plus, Melissa’s take on parenting, high standards, and letting your kids dream big and fail forward
Whether you're on the sidelines in 100+ degree heat, parenting an athlete who never sits still, or just love a good mom-led startup story, this episode’s for you.
🧠 Learn more and get your own device: heatsense.com



