How to Build a $320K Newsletter: https://a-impact-media.kit.com/1fce1e27f2
Turn database into listing appointments with ella: https://www.ellaemail.com/

3 agents doing $100M+ in sales reveal why content marketing caps at 30 deals, Zillow Flex freed up $12k/month, and AI avatars are breaking trust. Plus: Dan spent $10,000 on mailers with ZERO calls, Bern doubled Instagram in 6 weeks, and why 90% of agents never recruit.

We cover:
(00:00 ) Intro
(01:22 ) Why Zillow Flex Changed Everything
(03:23 ) Why Bern Quit Paid Leads
(04:33 ) Scaling Beyond Content Marketing
(06:04 ) The Content Consistency Formula
(07:31 ) Smart Ad Spend: Google, Meta & YouTube
(11:51 ) YouTube vs Instagram: Which Converts Better
(13:23 ) The $2M TikTok Lead
(13:45 ) AI vs Human Content Debate
(15:57 ) How AI Speeds Up Content Creation
(18:04 ) Converting Social Media Followers
(19:24 ) Fame vs Business in Real Estate
(23:50 ) The Future of Brokerages
(24:12 ) Why Agents Are Moving to Cloud Models
(26:54 ) Why Teams Will Win the Next Decade
(35:19 ) Adding Revenue Streams
(38:26 ) Local Sponsorship Monetization
(39:23 ) Building Media Companies as Agents
(42:24 ) How AI Will Change Real Estate
(45:35 ) Where Top Agents Are Investing in 2025
(47:13 ) Only 2% of Agents Use YouTube

Resources:
Bern's links:
Website:https://livinginsandiego.com/
Instagram:https://www.instagram.com/bernmcgovern/

YouTube:https://www.youtube.com/@BernMcGovern

Dan's links:
Website: https://www.bestlifehometeam.com/
Instagram: https://www.instagram.com/danpbestlifesd/
YouTube: https://www.youtube.com/@UCYQer0sCGGbwE___LcEbyvA

Jason's links:
Website: https://thecassityteam.com/
Instagram: https://www.instagram.com/jason_cassity/
YouTube: https://www.youtube.com/@JasonCassity/videos

My Links:
📧 Newsletter: www.breakingandbuildingleaders.com/
🎙 Podcast: https://podcasters.spotify.com/pod/sh...
🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured
🐣 X: https://x.com/andrewbayon
📸 Instagram: www.instagram.com/andrew_bayon/
🕺 TikTok: www.tiktok.com/@andrewbayon

A little about us:
- 10 years ago I made thousands of sales calls
- I was unfulfilled on the rollercoast of referral based sales
- I was overweight
- 7 years ago I spoke on stage at Curaytor about marketing
- I was the marketer for 5 top teams in the US spending several million on paid ads
- We were posting content on social but a little aimlessly
- Now we've generated well over $10 million in GCI directly from YouTube for agents
- Run many of the top YouTube channels from 0 to 50k in real estate
- Scaled the only hyper local newsletters across 50+ markets
- We grew our team at Knwn Local to 45 people
- We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience.

- Brand is one of the highest leverage things in business that scales your impact beyond you.
- Big visions often don't make sense to small-minded people.

If you want to have a greater impact, you'll have to make greater sacrifices.
My message: Don’t be well known, be Knwn well.
I'm pumped to help you grow & scale your business with this content.

DISCLAIMER:

Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success.

Your results may vary. Copyright © Knwn Local 2025

We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.