Top of the WiT: Lunar New Year Spending. New DMO Marketing Trends. Sabre's 'Unstandard' Mission.
Description
On this week's Top of the WiT, Alipay and Fliggy reported a surge in Chinese travel spending during the Lunar New Year holiday, boosted by friendly visa policies. Sabre is working to solve airline content fragmentation and unlock the potential of AI in the travel industry. Sojern's "State of Destination Marketing 2025" report reveals that Destination Marketing Organizations (DMOs) are increasing digital advertising budgets and adopting AI, particularly for content creation.
Furthermore, DMOs are shifting towards always-on campaigns and brand awareness, with social media remaining a key marketing tool. Data analysis remains a challenge for DMOs, presenting an opportunity to improve marketing effectiveness. Co-op marketing is growing, enabling DMOs to expand their reach. And more.
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