Toronto couldn't afford a TTC Strike. Can the city afford a settlement?
Update: 2024-06-07
Description
This week on Now and Next:
Our Comms Crew is assembled.
Brad Ross spent a good portion of his comms career working for the TTC. Anne Marie Aikins has just recently retired from the provincial transit overlord - Metrolinx. And Lindsay Broadhead is the former Comms Chief at the City of Toronto.
They all agree, a TTC strike would be sheer chaos for commuters but, longer term, it would be a reputational disaster for a transit service that's already struggling to maintain any level of respect or trust in the eyes of its customers.
Our Comms Crew is assembled.
Brad Ross spent a good portion of his comms career working for the TTC. Anne Marie Aikins has just recently retired from the provincial transit overlord - Metrolinx. And Lindsay Broadhead is the former Comms Chief at the City of Toronto.
They all agree, a TTC strike would be sheer chaos for commuters but, longer term, it would be a reputational disaster for a transit service that's already struggling to maintain any level of respect or trust in the eyes of its customers.
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