DiscoverThe Sales PodcastTractors, Training, and Tactics With New Zealand's St John Craner on The Sales Podcast
Tractors, Training, and Tactics With New Zealand's St John Craner on The Sales Podcast

Tractors, Training, and Tactics With New Zealand's St John Craner on The Sales Podcast

Update: 2024-12-17
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Today, I sit down with New Zealander St John (pronounced "sin-jin") Craner.


He's a rural sales expert, which means he knows how to sell human-to-human.


We get into the intricacies of sales training, particularly within the rural sector.


St John shares his journey from marketing to sales training, emphasizing the importance of understanding the psychology behind selling.


We chat about the unique challenges faced by rural salespeople and the significance of building genuine relationships with clients in all markets.


We also highlight effective strategies for attracting clients and the necessity of focusing on the basics of sales rather than gimmicks as well as the importance of building relationships in sales, emphasizing the need for consistency and mastering the fundamentals.


And a few more things that will help you sell more, faster, at higher margins, with less stress, more predictably, while having more fun doing it.


Guest Site: https://www.ruralsalessuccess.com/


Guest LinkedIn: https://www.linkedin.com/in/stjohncraner/


Guest Facebook Group: https://www.facebook.com/groups/285326399207141/


00:00 Introduction and Personal Stories


03:01 Transitioning to Sales Training


06:08 Understanding the Rural Sales Landscape


09:02 The Psychology of Selling


12:03 Coaching Mindsets and Sales Success


14:53 The Importance of Client Relationships


18:04 Finding and Attracting Clients


21:03 Building a Reputation in Niche Markets


23:56 Effective Referral Strategies


30:53 Building Relationships for Success


33:19 The Importance of Consistency in Sales


35:29 Mastering the Fundamentals


37:41 The First Sale: Selling to Yourself


42:25 Warm Calling vs Cold Calling


45:59 Serving Over Selling




Join The Inner Circle:


https://info.wesschaeffer.com/inner-circle-silver




Market like you mean it.


Now go sell something.




SUBSCRIBE to grow your sales.


https://www.youtube.com/@TheSalesWhispererWes


-----


Connect with me:


Twitter -- https://twitter.com/saleswhisperer


Instagram -- https://instagram.com/saleswhisperer


LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/


Podcast -- https://creators.spotify.com/pod/show/fixerwes




BUSINESS GROWTH TOOLS


https://12WeeksToPeak.com


https://CRMQuiz.com


https://MakeEverySale.com

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Tractors, Training, and Tactics With New Zealand's St John Craner on The Sales Podcast

Tractors, Training, and Tactics With New Zealand's St John Craner on The Sales Podcast

Wes Schaeffer