Traditional Indian sweets with a modern twist Arshya Aggarwal
If there’s a stereotype surrounding Indian sweets, Nihira, a company founded by the duo Arshya and Subha Aggarwal, is breaking it. The contemporary Indian brand is giving celebrations a new hallmark with sweets that aren’t just delectable but also stylish.
It all started in 2017 when Arshya and Subha wanted to create something unfamiliar while creating a broader platform for Indian sweets—all while maintaining the brand’s authenticity, aesthetic appeal and familiarity with Indian taste. Hear Arshiya talk about the process, the idea and the inspiration to lead such a wonderful venture with her mother, Subha.
Apple Podcasts: https://buff.ly/2Vf8vv8⠀
-Original music credit: Rish Sharma.
His music is available on Spotify, Apple Music, YouTube and other streaming platforms.
-Audio post production at HNM Studios New Delhi India.
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- text source https://elle.in/article/nihira-fusion-desserts/
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