Follow Paige:

https://www.instagram.com/somechickwhoshoots/

Conceal Carry Belt Bag:

marsupialgear.com/collections/all/products/concealed-carry-belt-bag

Amazon storefront:

amazon.com/shop/somechickwhoshoots?ref_=cm_sw_r_apin_aipsfshop_aipsfsomechickwhoshoots_HYVCZSKNAJ7NB3E90P9E&language=en_US

Women’s Self Defence Guide:

usconcealedcarry.com/uscca-info/guide/some-chick-who-shoots/?tID=66edb6d4878a3&utm_campaign=some+chick+who+shoots+924+some+chick+who+shoots+fans&utm_source=instagram&utm_medium=eim&utm_content=opt+in

In this empowering episode of Fearless Founders, firearms instructor and content creator Paige Roux (aka Some Chick Who Shoots) joins the show to talk all things self-protection, female empowerment, social media, entrepreneurship and her mission to help women feel confident and safe. From launching her viral concealed carry bag to building a six-figure business by staying authentic online, Paige shares her journey, hard-won lessons, and tactical advice—literally and figuratively!

Timestamps:

00:00 Meet Paige!

00:27 Reaching 60% female following in a male-dominated industry

01:10 Paige’s background: Growing up in a shooting range

02:25 Why 2020 was a turning point for women and firearms

03:16 Launching “Some Chick Who Shoots” to bridge fashion & safety

05:06 How firearms training builds confidence beyond the range

05:53 Where beginners should start + importance of proper training

08:03 Her unique “personal trainer” model for firearms education

10:22 Virtual training: Real examples of how it helps women

14:02 Smart, discreet carry: Why self-protection is layered

17:03 Losing brand deals in 2023—and the comeback story

21:00 How “Get Ready With Me” content helped her reconnect

23:39 Key strategy: Focusing on helping one woman at a time

25:36 Creative flow: Avoiding comparison and batching content

33:13 Treating social media as a business (not just a hobby)

36:10 Firearm storage safety—especially for households with kids

41:37 Teaching kids firearm safety based on maturity

44:02 Concealed carry holsters: Try-before-you-buy idea

46:09 Behind the viral success of her fanny pack-style carry bag

52:00 Final takeaway: You only need to prove yourself—to yourself

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