DiscoverThe Revenue LoungeTransforming B2B Marketing: From MQL’s to Buying Groups
Transforming B2B Marketing: From MQL’s to Buying Groups

Transforming B2B Marketing: From MQL’s to Buying Groups

Update: 2025-03-26
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We are joined by Jeremy Schwartz, senior manager of global lead management and strategy at Palo Alto Networks. Jeremy is also one of the pioneers of the buying group motion and has been across many, speaking at many conferences, webinars, sharing his journey and experience as Palo alto has transitioned from a traditional lead-based, MQL-based approach to a buying group model.

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Transforming B2B Marketing: From MQL’s to Buying Groups

Transforming B2B Marketing: From MQL’s to Buying Groups