DiscoverThe Revenue LoungeTransforming Revenue with a Buying Group Model ft. Eric Cross
Transforming Revenue with a Buying Group Model ft. Eric Cross

Transforming Revenue with a Buying Group Model ft. Eric Cross

Update: 2025-03-19
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This episode dives into how to make the shift from MQL's to buying groups, the challenges involved, and the impact it can have on pipeline and revenue growth.

Our guest is Eric Cross, the Chief Revenue Officer at Reltio. He has led the buying group transformation at Reltio and shares his first hand experience and lessons on the whole journey.

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Transforming Revenue with a Buying Group Model ft. Eric Cross

Transforming Revenue with a Buying Group Model ft. Eric Cross