Transforming a favorite Texas beverage into a business, one decision at a time; with Amelia Lettieri of RANCH2O Spirits
Description
When you think of canned cocktails, you might picture overly sweet drinks or watered-down hard seltzers. Ranch2O Spirits is redefining that.
Founded by Amelia Lattieri, Ranch2O began as a simple idea: make a quality ranch water you could grab from the fridge. With a finance and operations background—and a nudge from her husband—Amelia took the leap into a market that barely existed at the time: liquor-based RTD (ready-to-drink) cocktails. From navigating Texas’s tricky liquor laws to crafting consistent, bar-quality flavors, she’s building a brand rooted in authenticity, strategy, and West Texas tradition.
In this episode, we dive into:
✅ How a casual conversation at home sparked a beverage startup
✅ Why Amelia chose co-packing over building a distillery
✅ The biggest challenges of launching a liquor-based canned drink in Texas
✅ How Ranch2O built awareness without big marketing budgets
✅ The strategy behind their branded cocktail bars and event partnerships
✅ What it takes to lead a small, committed team through the ups and downs
✅ Why a clear goal for acquisition guides Amelia’s long-term decisions
Sponsors and Affilates:
Connect with the Host
Matthew Shipp
LinkedIn: https://www.linkedin.com/in/matthewshipp/
Instagram: https://www.instagram.com/matthewjshipp/
Facebook: https://www.facebook.com/emberisolutions
Emberi Solutions: https://emberisolutions.com/
Buy me a coffee ☕ https://buymeacoffee.com/mattshipp
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