From car mats to a regional brand on track to hit RM100 million in annual revenue, in this episode of Open For Business, we explore the journey of Malaysian brand Trapo with Co-Founders and Co-CEOs, Tzong Lee and Zare Lee, and how these self-identified ‘accidental entrepreneurs’ built this automotive accessories brand.

Founded in 2016 with a focus on eco-friendly car mats, Trapo has since expanded into a wide range of car accessories, now operating 25 outlets across Malaysia, Singapore, Thailand, and Indonesia. Tzong and Zare share insights into Trapo’s evolution, overcoming the challenges of scaling in a competitive market, and their vision for sustainable growth.

They reveal strategies for differentiating Trapo, their approach to product innovation, and how they’re navigating the demands of a crowded industry. We also discuss Trapo’s future, from potential IPO ambitions to further regional expansion.

Additionally, Tzong and Zare have been nominated for the EY Entrepreneur of the Year 2024 Malaysia awards in the Emerging Entrepreneur category—a distinction previously awarded to brands like ZUS Coffee, Empire Sushi, and financing platform Capbay.

Tune in to discover how Trapo aims to make its mark as the “Apple of Car Accessories” across Southeast Asia.

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