Today's episode brings us into the innovative world of sustainable development and

environmental technology. Lilly chats with Kidus Asfaw, the CEO and co-founder of Kubik, a company that is revolutionizing the transformation of difficult-to-recycle plastics into low-carbon building materials for emerging markets. Kubik was founded in 2021 and is already being lauded for their extraordinary ambition, design and impact, winning the African Startup of the Year and Best ESG Tech Company of the Year in 2022. Lilly and Kidus explore how Kidus's upbringing and community shaped his commitment to sustainable development, delve into Kubik's groundbreaking technology, and highlight the vital role of local entrepreneurial communities in Kubik's success. The episode also focuses on Kubik's efforts to empower youth and women, ensuring their initiatives are culturally resonant, and Kidus shares how his father and son inspire his ongoing dedication to making a positive environmental impact.

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Follow Kidus:

• LinkedIn
• X (Twitter)
• Website

Email us at: 

• lilly@selamandhello.com
• producer@selamandhello.com 

Music Credits: Selam & Hello Jingle by Silas Piper

Production by: Sahihi Africa Productions