Tubi's Free Streaming Success: Attracting Young Viewers
Update: 2025-12-24
Description
Tubi, Fox Corporations free streaming service, has achieved profitability by attracting younger viewers with a vast library of content and ads. With over 100 million monthly active users and 1 billion hours of streaming per month, Tubi has surpassed Peacock and HBO Max in Nielsens Gauge report. Its user base, predominantly millennials and Gen Z, appreciates the services free nature and diverse content, including a massive horror collection and fan favorites. Tubis strategic creator deals, like the YouTube stars shows and TikTok sensation Noah Becks Sidelined two, cater to Gen Zs long-form content preferences. Foxs stock has risen over 40% this year, validating their free-streaming approach over costly originals.
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