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Turquoise Alert tells the story of what happens when a person goes missing—and the system meant to protect them stays silent. Using the tragic 2025 disappearance of 14-year-old Emily Pike as its emotional starting point, this episode explores why many missing Indigenous people don’t qualify for Amber or Silver Alerts, how those gaps have left families searching alone, and why a new alert system was created to address a long-ignored crisis. We unpack the origins, purpose, and limits of Turquoise Alerts, examine the Missing and Murdered Indigenous People (MMIP) crisis that forced their creation, and ask a hard but necessary question: why did it take a new color for Indigenous lives to be treated with urgency? 

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