Two Truths and A Lie: Why the Weirdest Ads Work (and Yours Don't)
Description
Ever seen an ad so bizarre you couldn't look away?
A woman eating a boiled egg for 90 seconds.
A cigarette brand that never showed the cigarette.
A $40M Burger King campaign about a guy named Herb who'd never eaten there.
In this episode, Nate and Sarah play Two Truths and a Lie: 1980s Ad Edition and then break down why the strangest, most nonsensical ads of the decade actually worked.
We'll talk about:
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🧠Semantic Closure — why your brain can't stand an open loop.
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🧩 Processing Fluency — how confusion turns into curiosity.
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💀 Fear vs. Wonder — and why one still sells better than the other.
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🎠The Burger King campaign that cost $40M (and flopped for all the right reasons).
It's a crash course in how to make people think about you later — even if your ad makes zero logical sense in the moment.
If you've ever wondered why your "clever" creative underperforms,
👉 Learn more how to become a psychology-based performance marketer: skool.com/tether-lab
CoHost: Nate Lagos
Twitter: https://x.com/natelagos
LinkedIn: https://www.linkedin.com/in/natelagos/
Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534
CoHost: Sarah Levinger
Learn more at: https://www.tetherinsights.io/
Twitter: https://x.com/SarahLevinger
Linkedin: https://www.linkedin.com/in/sarahlevinger/
Instagram: https://www.instagram.com/sarah.levinger/
Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg
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United States
