UFC & Zuffa Boxing Partner with Polymarket for Real-Time Prediction Markets
Update: 2025-11-13
Description
TKO Group Holdings, UFC and Zuffa Boxing, partner with Polymarket for a multi-year deal, introducing real-time prediction markets to live combat sports events. This collaboration marks a significant shift in fan engagement, with Polymarket providing real-time data visualizations. The partnership is set to begin in 2026, exclusively on Paramount Plus, aiming to transform passive viewing into active participation.
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