UGC Is Shopify’s Secret Weapon - The Shopify Growth Show (#4)
Description
What if the polished ads you spent thousands on were actually hurting your brand?
In this episode, we explore how real, imperfect content is outperforming big-budget campaigns — and why most Shopify founders are still getting it wrong.
Jim Huffman sits down with William Gasner, co-founder of Stack Influence, to unpack the real power behind UGC (user-generated content) and why it’s become a secret weapon for smart eCommerce brands. From influencer seeding to ad fatigue, they get brutally honest about what actually drives conversions in 2025 — and how founders can stop wasting money and start scaling with authenticity.
Key Topics Covered
- Why UGC outperforms professional ads in today’s market
- The overlooked value of product seeding (and how to do it right)
- How to build a content machine that fuels both ads and organic growth
- Why creative freedom often leads to better results than tight scripts
- The truth about influencers, follower counts, and what really matters
Resources:
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