DiscoverupsideUP072: Muxy // powering viewer engagement for live streaming
UP072: Muxy // powering viewer engagement for live streaming

UP072: Muxy // powering viewer engagement for live streaming

Update: 2020-05-06
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Description

Interview begins: 6:29
Debrief begins: 51:16
Jared Steffes is the co-founder and COO of Muxy.
Founded in 2014 and based in Austin, Texas, Muxy is an online service that develops interactive features for gaming and streaming platforms. Though optimized for Twitch, Muxy's extensions can be used for multiple streaming and video uses. To date, they have had over 120 million interactions through Twitch and are regularly creating new experiences for streamers. Jared has worked in the game design field for the past decade, having before worked for some prominent companies such as EA Sports, TapMe, and NVidia.
We discuss:

  • Ad: Finding experienced employees for your new business with Integrity Power Search (5:20 )

  • Jared's initial start in video games (9:45 )

  • Starting Muxy in tandem with streaming's rise to popularity (15:41 )

  • Missing interactions in gaming (20:10 )

  • Current money-making strategies (24:17 )

  • Adding and developing extensions (28:10 )

  • Interactions beyond video games (30:52 )

  • Helping define the video interactive market (34:10 , 38:46 )

  • Changes in Twitch since Amazon's purchase (36:55 )

  • Working towards a SaaS billion dollar company (42:40 )

  • Allowing public use of Muxy's development services (45:24 )

  • What if Muxy fails? (47:14 )

  • Ad: Connecting investors online through the OmniValley network

Learn more about Muxy: https://muxy.io/
Follow upside on Twitter: https://twitter.com/upsidefm


This episode is sponsored by Integrity Power Search, the #1 full stack high growth startup recruiting firm between the coasts. They partner with venture capitalists, private equity groups and CEOs to build amazing teams for the world’s most disrupting companies.

Learn more about or get in touch with Integrity Power Search: https://upside.fm/integrity


This episode is also sponsored by OmniValley. OmniValley is a platform specifically and exclusively designed for investors. It provides transparency and access into entrepreneurial ecosystems – regardless of geography and market size.
OmniValley wants to help you make meaningful connections faster. Today OmniValley's platform connects over 600 investors spanning over 200 global ecosystems.

Claim your profile: https://omnivalley.co
Advertise with an upside classified: https://upside.fm/classifieds
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UP072: Muxy // powering viewer engagement for live streaming

UP072: Muxy // powering viewer engagement for live streaming

Jay Clouse and Eric Hornung