Episode 447 of the Sports Media Podcast with Richard Deitsch features Lindsay Gottlieb, the head women’s basketball coach at USC and one of the best coaches in college basketball. Her team advanced to the Elite Eight last year and opens the season No. 3 in the AP preseason poll. In this podcast, we discuss how Gottlieb thinks about the role of media coverage when it comes to her job and program; what it means media-wise to have two AP Preseason All-Americans, Kiki Iriafen and JuJu Watkins; how she looks at media access; why L.A. is a unique sports media market; the school's decision to hire a GM for the program, Amy Broadhead, and externally building the USC Women's basketball brand; navigating the world of NIL; how to approach the increasing toxic world of social media; the impact of Caitlin Clark on women's college basketball this year; the potential game of the year on Dec 21 between USC and UConn in Hartford; playing in the Big Ten and more. You can subscribe to this podcast on Apple Podcasts, Spotify, and more.

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