UVC: John Zeratsky from Character on the role of design in venture capital, the OATS scorecard, sprint methodology, and gaining an edge in VC through strategic differentiation
In this episode we discuss:
06:00 - The Importance of Design in VC
09:00 - Visionary Founders vs. Hypothesis-Driven Founders
15:00 - Importance of Strategy in VC
22:00 - Sprint Method and Product-Market Fit
26:00 - Hypothesis driven approach - How it can save time and money
28:00 - Introduction to the OATS scorecard system
32:00 - Longitudinal use and comparison of scores
33:00 - Reasons for not investing
39:00 - Challenges of FOMO and saying no
42:00 - Detachment and enthusiasm in investment decisions
47:00 - Name selection process and the significance of "Character"
John Zeratsky is co-founder and general partner at venture-capital firm Character, bestselling author of Sprint and Make Time, and former design partner at GV. Previously, John was a design leader for YouTube, Google Ads, and FeedBurner, which was acquired by Google in 2007.