Ultra-Wealthy Invest in Sports Teams, Bypassing Art & Cars
Update: 2025-11-14
Description
J.P. Morgans new report reveals a surge in ultra-wealthy investing in sports teams, with 20% now owning controlling stakes, up from 6% in 2022. Sports assets have surpassed traditional luxury investments like art and classic cars. Many investors are actively involved in team operations, driven by entrepreneurial spirit and a desire to support womens sports. As team valuations rise, investors are exploring minority stakes, arena investments, or sports adjacent businesses.
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