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Ulysse Nardin's $174K Freak S Enamel Defies Tariffs

Ulysse Nardin's $174K Freak S Enamel Defies Tariffs

Update: 2025-10-18
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Ulysse Nardin's $174,000 Freak S Enamel watch is turning heads at New York Watch Week! Discover how this 180-year-old Swiss brand is pushing horological boundaries with its innovative, tourbillon-style time display and ultra-precise mechanics. Plus, find out how Ulysse Nardin plans to navigate rising tariffs and a shifting economic landscape while still attracting celebrity collectors like Michael Jordan and Jeff Bezos. Is the luxury watch market immune to economic headwinds?

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Ulysse Nardin's $174K Freak S Enamel Defies Tariffs

Ulysse Nardin's $174K Freak S Enamel Defies Tariffs