DiscoverAnalyse Asia with Bernard LeongUna Brands and the Ecommerce Aggregator Supply Chain in Asia Pacific with Kiren Tanna
Una Brands and the Ecommerce Aggregator Supply Chain in Asia Pacific with Kiren Tanna

Una Brands and the Ecommerce Aggregator Supply Chain in Asia Pacific with Kiren Tanna

Update: 2022-03-12
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"As well as in terms of profitability, we've been able to grow the brands as well as make them more profitable. So having a track record really matters because as part of our purchase consideration, we also share the upside with sellers. So with us, the investor, we are able to extract the maximum of sight from the brand and via the right stewards of the brand. That's something which we spend a lot of time building. Those capabilities and having that reputation, which then sets us apart and helps us win many deals in competitive situations." - Kiren Tanna

Fresh out of the studio, Kiren Tanna, chief executive officer and co-founder of Una Brands joined us in a conversation to discuss the e-commerce aggregator company and their business footprint across Asia Pacific. We started with Kiren's background working in ecommerce startups before Una Brands and then deep dived into how Una Brands have built their presence prominently & quickly within the last year. He also shared how the whole ecommerce aggregator supply chain works, from how they approached a seller for an acquisition, valuing the seller's ecommerce brand all the way to sale and then scaling the brand across the region. Last but not least, he shared what great will looks like for Una Brands in the years to come.

 

Podcast Information: The show is hosted and produced by Bernard Leong (@bernardleong, Linkedin) and Carol Yin (@CarolYujiaYin, LinkedIn). Sound credits for the intro and end music: "Run it" by DJ Snake, Rick Ross and Rich Brian and the episode is mixed & edited by Geoffrey Thomas Craig (LinkedIn).

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Una Brands and the Ecommerce Aggregator Supply Chain in Asia Pacific with Kiren Tanna

Una Brands and the Ecommerce Aggregator Supply Chain in Asia Pacific with Kiren Tanna

Bernard Leong