When your team tells different stories about your business, customers notice.

PR strategist Gloria Chou had a team of seven plus a CMO who couldn't grow her account because everyone was following marketing templates instead of sharing what the business actually stood for.

After letting go of the CMO and taking back control, Gloria discovered the difference between values-based messaging and template marketing. Her assistant went from wanting to quit to being fully engaged. Her business became three times more profitable.

This episode covers:

- Aligning teams around mission instead of just metrics

- Why your team needs to know what you reject, not just what you value

- Building psychological safety that attracts ideal customers

- Moving from "clenched butt cheeks" marketing to authentic positioning

- Creating content that stands for something beyond industry best practices

Hosted by Beatrice Gutknecht with PR strategist Gloria Chou, founder of Gloria Chou PR and host of Small Business PR podcast.

For business owners whose teams are telling different versions of their story.

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Find gaps in your brand health and performance in 5 minutes with ⁠⁠⁠⁠The Brand Health Audit⁠⁠⁠⁠.

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02:21 Business Evolution and the Impact of AI

04:21 Personalized Solutions and Changing Consumer Behavior

04:55 Values and Psychological Resonance in Marketing

15:48 Navigating Business Challenges and Personal Growth

20:12 Simplifying PR for Accessibility

22:08 Values-Driven Hiring

24:13 Personal Growth and Business Evolution

5 episodes to binge on:

1. ⁠⁠⁠The no bullshit strategy⁠⁠⁠⁠ with Alex Smith
2. ⁠⁠⁠Brand strategy in action⁠⁠⁠⁠ with Cam Varner
3. Your Business Might Be Unsellable with Allie Beckmann and Alexandria Seydel
4. ⁠⁠AI, Automation and Strategy⁠⁠ with Leland Best and Chris Troka
5. The Crisis Management Playbook with Oliver Aust and Gordon Firemark
6. ⁠⁠⁠What’s your position?⁠⁠⁠ with Beatrice and Elijah

Reach out to guest speaker:

Gloria Chou:

⁠Instagram | Gloria Chou PR - Masterclass

Follow Beatrice Gutknecht:

⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ | ⁠⁠⁠⁠YouTube⁠⁠⁠⁠ | ⁠⁠⁠⁠Instagram⁠⁠⁠⁠ | ⁠⁠⁠⁠Website⁠⁠⁠⁠

Produced by ⁠⁠⁠⁠Your Podcast Sidekick