Understanding The Content Marketing Sweet Spot #973
Content Marketing is a hot topic.
Lots of brands think they're doing Content Marketing, when in fact they're just doing Content.
The true Sweet Spot of Content Marketing is the gap between what the Brand wants to say...and what the Customer wants to hear.
Anything else, is just noise.
Here's the link to Michael Brenner's great article on Content Marketing - https://bit.ly/3giX51y
#contentmarketing #contentstrategy #contentmarketing101