Unearthing the Power of Digital MRV in Agri-Food Systems
Description
In this episode of Seedling Sessions, host Thomas Slattery welcomes Eoghan Finneran co-founder of Farmeye, a company that has developed a digital measurement, reporting, and verification (MRV) platform for natural capital in agriculture.
They discuss the origin story of Farmeye, the importance of ground truth data, and the role of technology in driving sustainable and regenerative farming practices. The guest shares their background in agricultural research, education, and advisory services, and how Farmeye was initially a university-funded project focused on digitizing soil health. They explain how the company pivoted to provide value to both farmers and the agri-food supply chain, including food processing companies and retailers.
Farmeye's platform now covers soil health, farm carbon, water quality, and biodiversity, providing valuable insights to farmers, agronomists, and the wider agri-food sector. The guest emphasizes the importance of verification and ground truth data in ensuring the authenticity of regenerative food production claims.
The conversation also touches on the challenges of interoperability and adoption of agri-tech solutions, the role of agronomists as technical advisors, and the potential benefits of insetting over offsetting in the carbon market.
Farmeye Website
Agri-EPI Website
Tenacious Ventures Article
United States
