Episode Overview:

In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Nichole Gunn, CMO at Xtou, to explore how generative and predictive AI are transforming content marketing. Discover how AI not only saves time but also drives revenue, empowers brands, and helps marketing teams connect more effectively with audiences. Whether you're a marketer, business leader, or AI enthusiast, this episode is packed with actionable insights.

What You'll Learn:

• How generative AI enhances content creation while maintaining brand authenticity ✍️

• The power of predictive AI in optimizing ROI and guiding strategic marketing decisions 📊

• Tips for co-branded marketing and leveraging partner ecosystems 🤝

• How podcasts and video can boost brand recognition and audience engagement 🎙️🎥

• Real-world examples of AI-driven campaigns that increase sales and streamline operations 💡
  

Featured Guest:

Nichole Gunn is the Global Chief Marketing Officer at Xtou with over 20 years of experience in B2B marketing. She has led content marketing programs that consistently increase sales by 30%, working with clients like Adobe, Dell, and Toyota Tires. Nichole shares her expertise on using AI to enhance content marketing, optimize spend, and improve full-funnel attribution.

Episode Highlights:

• How AI saves time and boosts marketing efficiency ⏱️

• Using generative AI for content creation and co-branded campaigns

• Predictive AI as a “golden ticket” for ROI and sales optimization

•  Benefits of podcasts and video for brand recognition

• Upcoming innovations with the Partner Experience Platform and agentic AI
  

Connect and Explore More:

• Connect with Emanuel Rose:

  LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/

  Instagram: https://www.instagram.com/emanuelroseauthor/

  Facebook: https://www.facebook.com/EmanuelRoseAuthor

  YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

• Connect with Nichole Gunn: https://www.linkedin.com/in/nichole-gunn/

• Visit Emanuel Rose’s site: https://emanuelrose.com/

• Get Emanuel’s book Authentic Marketing in the Age of AI: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/
  

  
  

Further Reading or Resources:

- Full blog post on this episode: https://emanuelrose.com/harnessing-ai-and-content-marketing-for-transformative-business-growth/

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