Abhishek has been a consultant and operator in Technology, Media, and Telecoms industry in the US and APAC. After 13 years in the industry, in 2017 Abhishek launched Shoffr, an ad-tech platform serving marketers of retail brands. In 2019, Shoffr was bought by Affle, a publicly listed company in India. Abhishek started Fewcents in 2020 to solve subscription fatigue in online media.

Fewcents provides a plug-and-play micro-access solution for online media companies. Online media is getting squeezed for subscription and ad revenues; Users face subscription fatigue. Fewcents Wall allows brands to target audiences across the Fewcents content network and micro-sponsor individual content in exchange of user data with explicit opt-in of the user. Alternatively, users can pay for individual content using their local payment option across 80+ supported countries. Regulated by the MAS in Singapore, Fewcents offers users a wallet facility to store value and consume individual content on the fly.

⏱️ Timestamps
0:00 - Intro
0:32- Abhishek’s background
1:27 - From startup to exit
3:44 - Fewcents origin story
5:22 - Fewcents MVP
8:33 - Product suite
10:52 - Demo
12:30 - Data sharing
14:20 - Revenue model
15:45 - Cohort targeting
18:24 - Use cases
20:04 - Micro-sponsorships
21:28 - Go-to-market strategy
23:50 - How to approach partnerships
29:04 - The Fewcents team and growth
31:03 - Fundraising
33:20 - Upcoming plans
35:11 - Advice on exiting

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ℹ️ Guest & Company info
🚀 Startup - Fewcents
🌐 Startup's site - https://www.fewcents.co/
🗂️ Crunchbase - https://www.crunchbase.com/organization/fewcents
🧑‍💻 Founder - Abhishek Dadoo
💼 Founder's LinkedIn - https://www.linkedin.com/in/adadoo/

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