In this episode, we break down one of the most overlooked opportunities in school contracting: the January Contract — the mid-year surge in staffing and service needs across public and private schools.

Elise shares why this window exists, what school leaders are experiencing behind the scenes, and how contractors can position themselves to step in with confidence. From staffing shortages and budget resets to shifts in caseloads and compensatory services, January is a uniquely high-need, low-competition period.

You’ll learn how to communicate proactively, what pain points to address in outreach, and how to offer solutions schools actually want this time of year. Elise also explains why these short-term January roles often become long-term, relationship-building opportunities.

Whether you’re new to contracting or looking to expand in 2025–2026, this episode will help you take advantage of a powerful — and often untapped — revenue window.

Key Takeaways

• January is one of the best times of year to secure school contracts.
• Schools re-evaluate staffing mid-year and often discover unexpected service gaps.
• Flexibility in service models increases during this period.
• Proactive outreach positions you ahead of other contractors.
• Understanding school pain points (service gaps, missed minutes, scheduling changes) boosts your sales conversations.
• Private schools also experience a January reset and seek additional support.
• Short-term January placements frequently turn into multi-year relationships.
• Competition is lower because most providers assume hiring happens only in August.
• Offering solutions → not sales pitches → builds trust.
• Approaching schools with a helpful mindset sets you apart

Resources:

The Therapist Support Network Resources: https://www.thetherapistsupportnetwork.com/

Financial Disclosure:

"Beyond the Big Agencies" is brought to you by The Therapist Support Network. Some topics discussed may reference products, services, or resources offered by The Therapist Support Network. This episode may contain affiliate links. I may earn a small commission if you purchase through them, at no extra cost to you

Legal Disclaimer:

The information provided in this podcast is for educational and informational purposes only and should not be construed as legal, financial, or professional advice. Listeners should consult with qualified professionals regarding their specific circumstances before making any business decisions.