In this conversation, Zuza Hicks and Joshua McCowen delve into the concept of brand archetypes, explaining their significance in establishing a brand's identity and emotional connection with its audience. They discuss the twelve main archetypes, how they can guide branding strategies, and the importance of consistency in brand messaging.

The conversation emphasizes the need for brands to connect with consumers on an emotional level, using archetypes as a tool to create meaningful relationships and enhance brand experiences.

-----

Hosted By

Zuza, Founder at Nicely Made, blends strategy and research to shape quietly rebellious brands with purpose—helping businesses stand out and leave their mark.

Josh, Founder & Principal at Lofty Word, leads strategy, ideation, and creative execution for small to medium-sized businesses—empowering clients to build brands with confidence and clarity.

Interested in collaborating and elevating your brand? Let’s Connect!

⁠https://www.loftyword.com⁠

⁠https://www.nicelymade.studio⁠