When life throws a curveball, some people crumble — and others build an empire. Meet Lorraine Lane, a corporate executive-turned-small business coach who transformed an unexpected layoff into a thriving business spanning 25 years. In this episode of Business Story of the Week, Lorraine shares how her journey began with shock but evolved into a powerful mission to guide small business owners to find their authentic voice, build meaningful networks, and avoid common startup mistakes.

From almost signing a disastrous partnership to learning the magic of asking for help, Lorraine offers hard-earned wisdom on the power of marketing with intention, networking with purpose, and embracing hybrid business models in a post-COVID world. If you're a small business owner trying to stand out, or someone navigating change, this is the insight-packed episode you need.