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User Acquisition: The on-going impacts of Apple’s IDFA tracking deprecation.

User Acquisition: The on-going impacts of Apple’s IDFA tracking deprecation.

Update: 2022-01-10
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Description

Brian Bowman (co-founder & CEO of Consumer Acquisition) shares his view on how the deprecation of Apple’s IDFA has impacted:

  • Traffic Quality
  • Lookalike Audience Impact
  • Onboarding Flow Impact

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User Acquisition: The on-going impacts of Apple’s IDFA tracking deprecation.

User Acquisition: The on-going impacts of Apple’s IDFA tracking deprecation.