Usher BioSnap a weekly updated Biography.

Usher is having one of his busiest and most visible weeks of 2025. On September 13, he is set for a highly publicized appearance at Macy’s Herald Square in New York to promote his campaign for Ralph Lauren Fragrances, specifically the new Ralph’s Club New York scent. This collaboration is drawing significant social media attention, with Macy’s and Ralph Lauren Fragrances both spotlighting Usher on their Instagram and X profiles. The in-store event includes exclusive meet and greet opportunities for fans who purchase certain product tiers, along with a Q and A session and limited, signed merchandise according to Average Socialite. This rollout is being celebrated by outlets like Essence, which described the fragrance as a bourbon vanilla-dipped scent and named it among the most compelling fragrance launches of the year, emphasizing Usher’s new leadoff as an ambassador for the brand.

In the music world, Usher has been featured in the headlines for offering advice to Kendrick Lamar, who is set to take on the 2025 Super Bowl halftime show, a stage Usher knows intimately after his own widely watched headline performance in 2024. As reported by People, Usher has publicly encouraged Kendrick Lamar to maximize the moment, reflecting on hip-hop’s evolving stature and Lamar’s creative impact. Usher’s own halftime show is still fresh in public memory for its star-packed guest lineup and energetic staging. Kendrick notably mentioned Usher’s veteran insight in recent interviews.

Major media outlets like CBS Sunday Morning have also turned their attention to Usher in recent days, airing new interviews that spotlight both his sustained commercial influence and his new album Coming Home. These pieces emphasize his enduring appeal and cross-generational reach, situating him not just as a performer but as a pop culture touchstone.

Meanwhile, Usher made gossip headlines at the 2025 Met Gala by being photographed feeding a cherry to Sabrina Carpenter, an image that quickly went viral after Carpenter shared her father’s bewildered reaction. Usher himself responded publicly via social media, jokingly apologizing and keeping the moment light as reported by Just Jared.

Stage-wise, Usher’s name is still hot on the ticket circuit, coming off recent performances at major venues like Xfinity Mobile Arena, where he has consistently drawn capacity crowds according to venue listings. As the fragrance campaign runs alongside album promotion and public appearances, all signs point to Usher’s current activities being more than fleeting—they serve as a clear continuation of his evolution from hitmaker to lifestyle icon, underlining his long-term biographical significance this season.

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