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• Sam Ovett


• Co-Founder of Mobile Pocket Office

Notes:

5 buckets

1. Attract


2. Convert


3. Fulfill


4. Delight


5. Refer

Bio:

Sam Ovett is the Founder of Mobile Pocket Office. Sam is a professional guide turned automation mega nerd, Mobile Pocket Office is leading the way to help new and established businesses augment their human and technological resources to leverage growth and streamline productivity. As a previous professional whitewater kayaker and guide Sam has translated his experience navigating Class V whitewater and mitigating life threatening risks and hazards into the business world. He leads a team of 15 to a profitable bottom line over $1M ARR.

Sponsors:

Spark Shipping

Links:

• https://mobilepocketoffice.com

Transcript:

Charles(00:00 ):

In this episode of the business. E-Commerce I talk with Sam Ovett about using automation to grow your e-commerce business. This is a business of e-commerce episode, 161. [inaudible] Welcome to the business of e-commerce the show that helps eCommerce retailers start launch and grow their e-commerce business. I’m your host, Chelsea [inaudible]. And I’m gonna tell you what Sam Ovett, Sam is the co-founder mobile pocket office, where they help businesses grow and streamline using automation. I asked Sam on the show today, talk about using automation to grow your e-commerce business. He goes through a five-part framework. They’re really segments, where should we auto using automation, some of the best places. And he kind of has a nice  nice way of thinking about it in this interview. As you know, I love talking about automation. So I get, you know, don’t, it’s not often I get to geek out with someone on the same topic. So I had fun talking to Sam Herr, and I think  I think this would be good to listen to, and it gets you thinking about where are some places in your business. You can start adding some automation to really improve the customer experience, not just standard chat bots and that sort of thing that take away from experience to really enhance the experiences, what Sam’s in here for. So let’s get into the show and listen to what he has to say, Hey Sam, how are you doing today?

Sam (01:28 ):

Good. I’m excited to be here. I’m hoping we can share some stuff that people can dig into and use.

Charles(01:33 ):

Yeah. I’m excited to dig out about some automation. This is kind of my thing too. So I saw that and I was like, Oh, let’s let’s chat about this. So yeah. What are you guys? So mobile pocket office just real quick. You guys help folks automate, is it more on the marketing side typically or

Sam (01:53 ):

Yeah, so we help people automate their marketing and sales customer journey. That’s our core focus and then that’s where it starts. So we, the, the big picture view of how we work with people is we look at a business that has a lot of manual steps. Usually people are overwhelmed and they’re deciding whether or not to hire more people or to invest in some technology. And then that’s usually where the limitations are as well. What do we do? How do we set this up? How do we think about this? So we do a, an engagement with people where we actually like, think about and consult on what is the journey that you want somebody to have. And then from there it’s process, and then understanding from the process, what of that can be automated and taken off your plate to create a better customer journey, to follow up with people longer, all those kinds of things. And we can get into the details, but that’s the big picture. And then we actually have helped people. We, you know, we do it, we implement it for them.

Charles(02:50 ):

Yeah. I mean that whole customer journey, right? Like from when somebody first engaged with the brand to, you know, after the purchase, post-purchase all the way down to follow. There’s

Charles (03:00 ):

A lot there. And if you’re not, if you’re not automating it, it’s very easy to go off the rails. Right. Like it’s very easy. Yeah. You can have a great experience. One day someone else’s, it’s like, there’s all these things and like that

Sam (03:12 ):

And consistent. I think that’s the word, the word.

Charles (03:16 ):

And having that consistency, then you start being able to dial it in and say, okay, like when should we fall off? Okay. Is it, should it be three days? Should it be five? Like, and you get to, if you run enough of those tests, you get to really start. I like automation. So

Sam (03:31 ):

No, that’s exactly right. That’s exactly right. And, and we break it up into buckets cause it’s like, well, how do I think about this? So that’s, I think the hardest thing for people is how do you think about automation? It relative to your business? How do you guys, you know, there’s clear think about that with the different movements. There’s clear things that come to mind like, Oh, if I could automate this, that would save me a bunch of time, but then there’s other aspects of it that people just completely don’t even think about. And so we break it up into, into five buckets that work for any industry or business. And so you have attract, right? You have to attract new business. That’s whatever you’re doing to get the word out, to get people aware that you exist. That’s generally the hardest part to automate and not always fully automateable, then there’s convert.

Sam (04:18 ):

Right? So you’ve got to from attract, you’ve got to convert that interest into what I just said is leads in sales, right? And ultimately you have to convert it into sales. Otherwise you don’t have a business. And so that part has a huge opportunity for automation and dialing in, like you said, and there are things that you can do with automation that you would really struggle to do. If not impossible to do, if you did it all manually, right. Especially if you have any kind of volume, if it’s small, maybe you can do it, but with any kind of volume, it just physically wouldn’t be able to keep up with the journey that you’re trying to create for people. And I think this is automation that we’ve all experienced, but we don’t necessarily know how to build it and how to think about it. Then you have fulfill, right. And that’s kind of where you start to come in. So a tool like yours with spark shipping is like, you have to fulfill whatever you promised in that marketing and that attract and convert stage, right. They bought something. Now you’ve got to fulfill it.

Sam (05:22 ):

There’s a lot of opportunity for automation there. And those are usually the obvious manual processes that are the backend automation that just bog you down. But they’re not the ones that make you money. They’re the ones you have to do to just not fail on you