GS#1012: This week on Golf Smarter, we speak to Robert Jones Black, the great grandson of legendary golfer Bobby Jones. We discuss the legacy of Bobby Jones, the challenges of preserving that legacy within the family, and the importance of humility in their connection to such a prominent figure in golf history. Robert shares personal anecdotes about growing up with the legacy of his grandfather and the responsibility he feels to maintain the brand of Bobby Jones in today's world. Robert discusses the impact of Bobby Jones on the golf community, and the establishment of the Generation Next Project, a nonprofit aimed at addressing youth mental health through golf. The discussion also explores the connection between golf and life lessons, emphasizing the need for realistic expectations in sports and life. Robert highlights the program's approach to complement existing initiatives like First Tee, focusing on mental well-being and personal growth through the game of golf.

Please check out this article about Fred's golf and podcast journey called "A Lifetime On The Air" that was published in the NCGA Magazine (Northern California Golf Association) recently!   

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