Using SEO principles to optimize product feed visibility
Description
E-commerce brands waste billions on unfocused product feeds sent to AI platforms. Katie Moro, Director of Managed Services at Productsup, manages 2.2 trillion products monthly and previously served as a Google Shopping specialist, delivering measurable results for enterprise retailers navigating AI-driven commerce transformation. The discussion covers structured data readiness frameworks for agentic commerce platforms, KPI-driven catalog segmentation strategies that prevent the "send everything" trap, and household-level persona targeting methodologies that account for multi-device influence patterns within purchasing units.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
United States
