Using social media for business has never been full of so much potential for your brand. While many of your competitors think of social marketing as serving one goal for their organizations, the reality is far more complex. In fact, social media can shape and transform your integrated marketing picture in a way that shows your brand as a savvy network builder. From brand recognition to search engine optimization, using social media for business, you have plenty of options that go beyond cookie-cutter.

And today, the expressedly creative services team is discussing using social media for your business. How does it fit into your overall integrated strategy? How do you craft an online presence through social that rises above the rest? Can social affect your SEO? Don’t worry! You’ll discover answers to these questions and so many more during our creatively business’ episode 4.