Using an NSPRA Communications Audit to Help Achieve Your Goals with Michelle Karpinski, MPA
Update: 2025-10-20
Description
- Michelle Karpinski from Portage Public Schools in Michigan shares how embracing a communications audit unlocked major growth for her district.
- Learn how improvements were made with both internal and external communication and how they tracked their progress.
- Discover how a data-driven audit led to a full rebrand, website overhaul, and better parent engagement.
- Michelle’s “be brave” mindset shows how audits can be a catalyst - not a critique - for school PR success.
SPECIAL GUEST
Michelle Karpinski, MPA
Community Relations Manager
Portage Public Schools, Michigan
Email: mkarpinski@portageps.org
Website: https://www.portageps.org
Facebook: https://www.facebook.com/portagepublicschools
Instagram: https://www.instagram.com/portageschoolsmi
USEFUL INFORMATION
- Check out the full Communications Audit from their website - click here for the report.
- You’re invited to our Social Media for School Retreat - June 23-25, 2026. Register now.
- Want to add capacity to your social media efforts? Think about adding a Teaching Assistant. Learn more in this blog.
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
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