Vanessa Dew (Health-Ade Kombucha): From Farmers' Markets to a $500M Empire, Life After an Exit and Fundraising 101
Description
From hand-bottling kombucha in an apartment kitchen to building a $500 million brand sold in tens of thousands of stores across the country, Vanessa Dew didn’t just build a company— she built a movement. As the co-founder of Health-Ade Kombucha, Vanessa turned a niche wellness drink into a household name, all while keeping true to the company’s artisanal roots. When Health-Ade was acquired in 2021, she had to redefine what success means in her second act as an advisor and investor.
In this conversation, Vanessa opens up about the company’s scrappy beginnings, the hardest decisions she had to make while building her business, what it really feels like to exit, and how she’s now paying it forward by backing the next generation of founders.
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Here’s what Sammi and Vanessa cover today:
00:00 Vanessa Dew’s Social Currency
00:34 The Businesses Vanessa Almost Built
01:53 Kombucha Beginnings: Health-Ade’s First Batches
02:52 The Scrappy Startup Phase
04:33 From Farmers’ Markets to Grocery Shelves
09:52 Raising the First Round of Capital
13:22 The Rollercoaster of Funding Rounds
17:50 Co-Founders: Dividing Roles and Responsibilities
21:08 Scaling Without Losing Quality
23:44 Navigating Relationships Between Investors and Partners
25:58 Taking Health-Ade Nationwide
26:43 The Emotional Reality of Acquisition
28:21 Life After Exit and Redefining Success
35:49 Investing in Women Founders
38:48 Building Systems for Work-Life Balance
41:24 Where CPG Acquisitions Are Headed + Vanessa’s Advice
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