Vanity Metrics Don’t Pay the Bills: What Instagram Isn’t Telling You About Bookings
Update: 2025-06-25
Description
If you’ve ever found yourself stressing over low likes, comparing your follower count to other boutiques, or wondering why your Reel didn’t “blow up” — this one’s for you.
In today’s episode, we’re calling out vanity metrics for what they really are: a distraction. Because while you’re worrying about likes, you might be ignoring what actually fills your diary — DMs, enquiries, trust, and conversion-focused content.
We’ll talk about:
- Why follower count doesn’t equal footfall
- The truth behind “likes” vs bookings
- How to shift your focus from algorithm to actual results
- What the best-performing boutiques are doing differently on Instagram
If you’re ready to stop playing the popularity game and start treating your Instagram like the sales tool it is — hit play. And remember, you don’t need 10K followers to have a 10K month.
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