"You don’t need to be an expert in everything — you just need vision, leadership, and great people." 

Victor Berny grew up in his family’s hardware store business in Mexico. Today, he’s the visionary behind one of the region’s fastest-scaling franchise portfolios — including Little Caesars, Wingstop, and Dunkin’ — with dozens of units across the Yucatán and beyond. 

In this powerhouse episode of Stars of Franchising, Victor joins Ab and Vini to discuss his journey from modest beginnings to multi-brand franchise leadership — and the mindset shifts that helped him unlock bold growth. 

Listen in as Victor shares: 

• Why Little Caesars was a turning point — and how the family pivoted into franchising 
• How U.S. trends influence brand strategy in Mexico 
• The real art behind choosing the right brands and the right locations 
• The pros and cons of launching 20 stores at once 
• How to build a talent pipeline that scales as fast as your business 
• Why “horchata lattes” and local innovation are key to winning hearts  

PLUS: What the best franchisors do to earn trust, stay engaged, and treat their franchisees like true partners — especially across borders. 

Victor also reflects on how his Babson experience reignited his confidence — and helped him dream even bigger.