VideoAmp's Measurement Revolution: Steinlauf Joins the Board
Update: 2025-09-15
Description
Media measurement is about to get a shakeup! Veteran ad-sales guru Jon Steinlauf, formerly of Warner Bros. Discovery, joins VideoAmp's board, signaling a major push to challenge Nielsen's TV audience measurement dominance. With Steinlauf's expertise in both advertising and measurement tech, VideoAmp aims to accelerate adoption of its alternative measurement tools across the media landscape, already partnering with giants like AMC, Fox, and NBCUniversal. Expect faster changes in how TV audiences are tracked and valued!
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