From viral video success to building a thriving spray foam business, Michael Clark shares his journey, lessons, and growth strategies on Foam to Fortune.

Discover how social media, sales strategies, and mindset shifts can transform your business and open new opportunities in the spray foam industry.

🔑 In This Episode You’ll Learn:

• How Michael Clark’s viral video kickstarted his business growth

• The role of social media in building trust, branding, and sales

• Overcoming early challenges in spray foam contracting

• Sales strategies, pricing, and connecting with customers authentically

• Leadership, delegation, and building a motivated team

• Work-life balance, personal freedom, and future growth plans

• Insights on regulation, certification, and industry standards

  
  

👤 Guest Info:

Michael Clark – Entrepreneur, viral video creator, and spray foam business owner

Links:

clarksprayfoam.com

Instagram: Clark Spray Foam

Instagram: clarkstar_atlnuker

💡 Sponsors:

• FoamBid.co – The contractor bidding marketplace for spray foam jobs.

• Spray Foam Genius Marketing – Helping contractors grow through digital marketing strategies.

👉 Learn more at:

• ⁠https://www.FoamBid.co⁠

• ⁠https://www.SprayFoamGeniusMarketing.com⁠

🔔 Subscribe for more spray foam business growth content:

⁠Click here to subscribe⁠

⏱️ Timestamps (Chapters)

0:00 – Introduction to the Podcast and Guest

2:04 – Michael Clark’s Background and Viral Video Success

3:34 – Creating Engaging Social Media Content

6:07 – Business Growth and Opportunities from Social Media

6:53 – Michael’s Entry into Spray Foam Industry

9:02 – Burning the Boats: Commitment to Success

13:01 – Challenges of Early Spray Foam Work

15:59 – Podcast Studio Arrival and Casual Conversation

16:50 – Failures and Mindset in Business Growth

18:06 – Michael’s Upbringing and Mindset Development

19:35 – Faith, Gratitude, and Helping Others

20:35 – Business Growth, Customer Trust, and Sales Approach

23:08 – Sales Strategy and Personal Branding

26:40 – Michael’s Sales Experience and Customer Connection

28:38 – Human Connection in Sales vs. Traditional Selling

31:03 – Pricing Strategy and Follow-up Process

31:56 – Use of CRM and Memory in Managing Sales

33:40 – Mistakes, Learning, and Managing Employees

39:01 – Handling Employee Errors and Insurance

40:21 – Process Improvement and Employee Value

41:54 – Impact of Business on Employees’ Lives

43:56 – Diversity and Hard Work in the Team

45:08 – Delegation, Growth, and Renewed Energy

46:27 – Work-Life Balance and Personal Fulfillment

48:16 – Freedom and Experiences Enabled by Success

49:27 – Family and Future Plans

50:45 – Social Media and Marketing Approach

52:03 – Creativity and Breaking the Box in Business

53:33 – Authenticity and Overcoming Fear of Judgment

54:54 – Marketing Boldness and Public Interaction

56:36 – Viral Video Ideas and Personal Branding with Cowboy Hat

58:50 – Custom Cowboy Hat Story and New Media Look

61:21 – Origin of Clark Star ATL Nuker Brand

63:17 – Closing Remarks and Podcast Wrap-up

64:28 – Discussion on Regulation in Spray Foam Industry

66:44 – Benefits and Challenges of Regulation

68:13 – Value-Driven Business vs. Competition

69:12 – Certification and Industry Standards

70:21 – Final Thoughts on Business Growth and Future Plans

73:26 – Closing and Farewell

📌 Hashtags

#SprayFoamBusiness #ContractorMarketing #FoamToFortune #EntrepreneurshipPodcast #SocialMediaGrowth #ViralVideoSuccess