Viral to Valuation: Building Women’s Cricket as a Brand
Description
India’s Women in Blue have just delivered a World Cup win that electrified the nation, but what comes after the euphoria? In this episode of The Morning Brief, host Anirban Choudhury talks to branding and marketing veterans Harish Bijoor and Lloyd Mathias about what this historic moment means for the future of women’s cricket from visibility and storytelling to sponsorships, fan economies and year-round opportunities. We look at the structural shifts the sport needs, the commercial forces shaping its next phase, and what it will take to turn one breakthrough win into a sustainable, thriving ecosystem. Are we finally ready to build women’s cricket for the long haul?
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