There are  people you meet that you instantly forget and then there are people you  meet that you just know in your heart are going to change the world.  Jillian Cardinal is going to make waves in the meetings and events  industry and her enthusiasm for all things events and attendees is  infectious. You walk away from a conversation with her a better person  for just having been in the room. She is full of amazing ideas, knows  how to implement them, and is not afraid to tell it like it is.

There were a hundred different ways we could have invited her onto the program, her work as a Sales Manager with JPdL Montréal, as a member of the 2020 PCMA 20 in their Twenties, or for her Smart Women in Meetings “Rising Star Award".  All are topics that could have filled an hour of discussion, but  nah…..we had other ideas because Jillian has a (not so) secret identity.

Jillian  is the founder of the EventProfs Book Club which combines her passion  for people, ideating, discussion, facilitation, and of course, books.  What began as an idea a short time ago has evolved and is now a virtual  event and growing community. Jillian has plans to take this concept to  your live and virtual events as a form of member and attendee engagement  that will get people to sit up and pay attention.

Some of the things we cover in our interview:

• Engagement with virtual events can be tough, how does the book club concept stand apart from virtual networking or matchmaking.


• How can the Book Club concept make the leap to virtual events.


• Thoughts about virtual events that don’t have a virtual host or moderator and why they should.