Visa's Brand Positioning with Tarek Abdalla
Update: 2024-07-11
Description
In this episode of Visa Spotlights, Dan Baxter, Visa's Vice President, Corporate Communications, CEMEA, is joined by Tarek Abdalla, Chief Marketing Officer, CEMEA, Visa . Together, they explore the evolution of the Visa brand and outline consumer expectations reshaping how brands are built today. They also discuss Visa’s efforts to maintain relevance among younger generations.
For more podcasts by Visa, visit: https://km.visamiddleeast.com/en_KM/about-visa/cemea-podcast.html#1
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