Voice first brand strategy with James Poulter
This week, we're chatting to the ex-Lego frontier-seeking, Vixen Labs-venturing, Voice2 fire-starting, voice-first-feasting James Poulter about how brands can, could and should approach voice.
As the ex-Head of Emerging Platforms at Lego Group, James led Lego through their first foray into voice with the creation and launch of the Lego Duplo experience on Alexa.
He also founded the Voice2 What's App community group with Will Harvey, which is now one of the most active online voice communities. (It's where we spend a good chunk of our time.)
James is currently CEO at Vixen Labs, a company he co-founded with CCO, Jen Heape, that offers consultancy services to global brands, helping them navigate the unchartered waters of voice.