DiscoverVUX WorldVoice first brand strategy with James Poulter
Voice first brand strategy with James Poulter

Voice first brand strategy with James Poulter

Update: 2019-02-051
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Description

This week, we're chatting to the ex-Lego frontier-seeking, Vixen Labs-venturing, Voice2 fire-starting, voice-first-feasting James Poulter about how brands can, could and should approach voice.

As the ex-Head of Emerging Platforms at Lego Group, James led Lego through their first foray into voice with the creation and launch of the Lego Duplo experience on Alexa.

He also founded the Voice2 What's App community group with Will Harvey, which is now one of the most active online voice communities. (It's where we spend a good chunk of our time.)

James is currently CEO at Vixen Labs, a company he co-founded with CCO, Jen Heape, that offers consultancy services to global brands, helping them navigate the unchartered waters of voice.


Where to listen

Apple podcasts

Spotify

YouTube

CastBox

Spreaker

TuneIn

Breaker

Stitcher

PlayerFM

iHeartRadio


Links

Join the Voice2 community

Check out Vixen Labs

Find out more about the Voice Summit 2019

Try the Lego Duplo skill

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2019-02-1200:08:53

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Voice first brand strategy with James Poulter

Voice first brand strategy with James Poulter